Once a qualified Buy Email Leads example exists, additional operations may be performed such as background research on the lead's employer, natural market of the lead, contact cue beyond that appointed initially or other clue useful for contacting and evaluating a lead for elevation to prospect, the next sales step.

You can generate leads by mailings (fax, paper, email), fairs and trademarkets, phone (call centers), database marketing and the websites. Leads from the website are often called interconnection leads.